According to the National Retail Foundation, American consumers are expected to spend more money during the 2017 holiday season than in the prior year. Sales growth is projected to jump between 3.6% and 4% for November and December retail sales for a total of $678.75 billion to $682 billion. That's an increase from $655.8 billion in 2016. If you want to capture your fair share of this holiday spending by consumers, you'll need to make sure you've got the right digital marketing holiday strategy in place. The following offers a few festive tips to tune your digital marketing for the holiday season.
Create Time-Sensitive Offers
The holiday shopping season is a frenzied time of the year, for both consumers and businesses. If you want to set your product or service apart from the competition at this time of year, you can drum up demand among consumers by setting a specific deadline for product purchases with offers redeemable by a certain time or date on the calendar. For example, you can offer free shipping by Christmas Eve with a coupon code like "DEC24." This generates interest among online shoppers looking to save a few dollars on their shipping, and with a guarantee on the delivery, there's an added layer of confidence for the buyer.
To put such a plan into action successfully, make sure you're using language that instills a sense of urgency in the consumer across all messaging. Phrases such as "one day only" let consumers know the shipping deal is limited, so if they want to take advantage now is the time to act.
Simplify the Shopping & Purchasing Process
You might be busy as a digital marketer or small business owner this holiday season, but so too are your customers. The holidays are stressful on everyone, so if you can do something to save time for your target consumers you might find yourself enjoying greater revenue as a result. The best way you can do this is by simplifying the shopping and purchasing process. This can be achieved in a variety of ways.
Generally speaking, you can help out those last-minute shoppers out there by showcasing certain products as suggested last-minute gifts. These would typically be smaller items that make for great stocking stuffers, as an example. Alternatively, you can promote a list of your products that are budget-friendly. When it comes to the purchasing process, you can tie in your Pay Per Call marketing.
There are a variety of ways you can integrate your Pay Per Call marketing into a simplified purchasing process during the holidays. When consumers find something they want, a phone call can make the purchasing process faster. Display your phone number prominently and promote the ease of service with language that lets them know the purchasing process can be completed quickly and efficiently over the phone. If you don't already use click-to-call, consider adding a click-to-call feature to your Pay Per Call campaign so consumers can simply touch the screen and be connected to your business to complete a transaction.
Consider Flash Sales
As the holiday shopping season winds down in late December, offer your customers some surprise flash sales that exceed their expectations. Offer up surprise, last-minute deals on certain products. You'll need to select a target consumer group (existing or new?) and select which products are available as part of a flash sale. Pick a timeline for the sale and set the discount, and you're ready to go. Flash sales are a great way to promote products on a short timeline and generate last-minute sales before the holiday season draws to a close.
There are many steps you can take to boost your digital marketing strategy during the holiday season. At Ring Partner, we recommend our clients try these three strategies when looking for a festive twist on holiday digital marketing.