A marketing strategy is about more than simply creating a message for customers. It not only has to be the right message, it has to be the right message aimed at the proper audience. Finding your target audience is a vital first in your market strategy, whether it's mobile marketing or Pay Per Call. Once you know who your target audience is, it's time to engage in audience targeting to ensure your message is reaching the right consumers. Here's 3 tips to help you get started with audience targeting.
Modern consumers are influenced by social media when making purchasing decisions. Whether it's seeking out product reviewers and going through online testimonials, social media players a vital role in terms of social influence on buyers. You need to know which platform(s) your target audience is using and then engage with them through those platforms. For example, if your audience is primarily business professionals, it's important to be active on LinkedIn.
Use Distribution Partners for Pay Per Call
Paid services such as Pay Per Call through a distribution partner or platform such as Google AdWords can help you with audience targeting by reaching your target consumers with paid ads. In Pay Per call advertising, your ads appear on desktop, tablet, and smartphone devices with your phone number attached with the overarching goal of generating a reaction. In this case, the goal is to get consumers to hit that click-to-call button (mobile marketing) or pick up the phone and call your business. You can tailor your ads to the keywords and searches your target audience uses, putting ads in front of them that are timely and relevant.
Provide Customer Testimonials
Any potential customer that views your ads, social media profile, or directly visits your website is going to wonder first and foremost, "what's in it for me?" Whether it's a product or service, they want to know the value of your brand right off the bat. Providing customer testimonials in audience targeting helps you reach out by providing a social voice from past customers that speaks directly to your target market. Using examples of customers just like your target audience underscores the value of your product/service and enhances the effectiveness of audience targeting in your market strategy.
There are numerous ways you can work to target your audience with mobile marketing, Pay Per Call, and other digital content strategies. These three suggestions represent the tip of the iceberg in audience targeting and help you get started with any marketing strategy.