Mobile marketing is a must-have asset in any marketing campaign, especially for small businesses. The increasing dependence of consumers on their mobile devices is visible throughout the purchasing process, from initial searching and research to the actual purchase itself. If your business is struggling to effectively market via mobile channels, consider the following tips to boost your performance.
Transform Your Website
With so many consumers viewing your business site via the smaller screens of mobile devices, it's important to optimize your page for mobile viewers by making it leaner and more functional. Too much information on one page makes it difficult for users to find the information they are actually looking for, and flash, enhanced graphics (though nice) make webpages slower to load, especially for those surfing using a mobile connection instead of WiFi.
Encourage Customer Check-Ins
When your customers check-in at your location using FourSquare, Facebook, Google+, or other social media platforms, you are receiving free marketing courtesy of your customers. Now, while some consumers love to overshare and promote your business, not every customer that comes through the doors or works with your business is going to feel naturally compelled to do so.
You can encourage your users and followers to check-in on social media by offering incentives such as coupons, deals, or even prizes. Remember that each time a customer checks-in on social media, countless followers see that and help spread your brand awareness without you having to do much of anything.
Take Advantage of Pay Per Call
Pay Per Call advertising has its roots in the 20th century, but the growth of mobile phone use is what the Pay Per Call industry was really waiting for to experience explosive growth. Consumers are already surfing the web and interacting with your brand on social media using smartphones; with the operative word there being "phone."
Using simple tools such as click-to-call, you can make it easy for consumers to transition from viewing your mobile site to calling your business directly to get their questions answered, schedule an appointment, or even make a purchase. Don't forget that as of 2015, digital marketing channels drove 92% of calls to businesses, and 48% of those calls come directly from mobile searches.