With all the focus right now on social media marketing, you might think email marketing is a dinosaur just waiting to go extinct. It's lumbering around the background, just waiting for that asteroid to strike and wipe it out, right? Wrong! Email marketing is alive and well, even with the prevalence of social media marketing and Facebook Messenger ads. If you're looking for diversity in your Pay Per Call schemes, here's five reasons to keep email marketing in mind as a marketing approach.
Email Marketing is Actually GROWING
The Forrester Research US Digital Marketing Forecast for 2014 to 2019 shows that email marketing is actually growing right now, even in the face of growth for social media marketing such as Facebook Messenger ads. Marketing spend on email has grown steadily since 2009, and is expected to continue growing from $2.07 billion in 2014 to $3.07 billion by 2019.
Email Provides a High Return-per-Dollar
MainStreetROI points out that email marketing offers an incredibly high return on every investment dollar. How high? According to figures it cited from Email Expert, email marketing returned $44.25 for every dollar spent on email marketing. That's an effective ROI and worthy of a second look at email in your Pay Per Call scheme!
More People Use Email than Twitter & Facebook Combined
By all means, integrate a solid social media marketing scheme into your marketing efforts. If you ignore email marketing as an option though, you ignore the fact that there are three times as many user accounts for email than Twitter and Facebook combined.
Email is the Standard for Business
For those companies involved in B2B marketing, Facebook Messenger Ads have nothing on email marketing's potential. Some 82% of all business organizations use email technology, which is more than any other marketing media. Additionally, 55% of US companies generate 10% of their sales from email marketing.
Email Crosses Generational Divides
Baby Boomers, Gen Xers, and Millennials have varying internet use and consumption behavior, but there is one thing that connects them all: email communication. While social media marketing is better geared toward Millennials than any other generation, there is a misconception that this generation has abandoned email. In reality, 73% of Millennials prefer email when communicating with business.
If you were considering abandoning email as part of your Pay Per Call marketing campaigns, it may be time to think again. This dinosaur isn't dead yet!