SMBs and fledgling startups typically don't have a lot of money to spend on marketing their services. Though it can be tough to find room in the budget for advertising, getting the word out about a business during its adolescent phase is incredibly important. One of the most effective ways for small businesses to boost advertising ROI is Pay Per Call marketing. If any of the following applies to your business, it might be time to consider Pay Per Call.
You Enjoy High Profit Margins
If your business operates in an industry where above-average profit margins are the norm, leveraging Pay Per Call to juice sales is an easy decision. While affiliate programs in general are a great way to increase market share without spending a lot up front on advertising, Pay Per Call is a particularly effective strategy. It consistently beats traditional PPC when it comes to delivering high-quality leads and conversions in the real world.
Your Business Competes in a Crowded Niche
Companies that are jostling for market share in a competitive field must necessarily spend more on marketing to stand out. Cutting publishers in on the action in exchange for guaranteed sales is the smartest way to gain an advantage over business rivals. When battling corporate Goliaths, SMBs need to capitalize on every possible edge. Pay Per Call cost very little when you consider what it can bring to the table.
Your Customers Are Mostly Local
In general, Pay Per Call is an incredibly flexible marketing tactic that can be adapted to campaigns of all kinds. That having been said, you're more likely to easily achieve positive results if you focus on local consumers. By its very nature, Pay Per Call lends itself to successful hyper-targeting of potential customers that are searching for service providers on their smartphones. Pay Per Call campaigns often result in immediate local lead conversions.
Your Target Demographics Are Tech-Savvy
Every demographic has certain qualities that must be carefully studied if you desire a profitable response to your marketing. Pay Per Call campaigns aimed at tech-savvy audiences that use mobile devices to do quite a bit of their local shopping can net remarkable returns. As long as you remember to keep an eye on analytics feedback and tailor campaigns as needed, Pay Per Call is the best way to woo the smartphone set.
Read More: How to Optimize Your Mobile Ad Campaigns
Your Sales Depend on a Short Buying Cycle
One thing that most high-performing Pay Per Call campaigns have in common is immediacy. As a rule, the customers that respond to Pay Per Call ads tend to be looking for short-term solutions to their problems. That doesn't mean that Pay Per Call can't work on consumers that take longer to make their buying decisions. However, it's easier to rack up a win if you're going after buyers who need immediate assistance.
Getting with the Program
By now, you should have a good sense of whether or not incorporating Pay Per Call into your overall marketing mix makes sense. It should be noted that winning campaigns don't happen by accident. They're the result of a solid game plan, a willingness to learn and a Pay Per Call ad network that can connect publishers with viable leads. If you cover those bases, your business is sure to benefit from Pay Per Call promotion.