According to Statista, there are more than 214 million Facebook users in the United States alone, along with 1.9 billion monthly active users. The massive popularity and wide reach of the world's leading social media platform makes it a great tool to reach out to customers. Here's five ways you can take advantage by using your Facebook page for marketing.
Link Your Profile to Your Business
Personal Facebook profiles can't be used entirely for professional purposes, such as Facebook ads. However, that doesn't mean you can't share information about your professional life on your personal page. Include details about your professional persona on your Facebook page. After all, your "friends" on Facebook are likely a mix of personal and professional contacts.
Network in Facebook Groups
Posts from Facebook groups tend to get a good deal of exposure in the newsfeed; perhaps more so than could be achieved with Facebook ads. If you join Facebook groups related to your industry or a particular consumer niche, you can increase the exposure of your brand and market. There are three ways you can achieve this:
- Join a local Facebook group relevant to your industry.
- Create a group revolving around your service or product for your area (lawn mowing, for example).
- Create a group catered to the existing customers of your business, and let those individuals market your brand for you through their connections and social media activity.
Engage with Customers
Whether it's a professional Facebook page for marketing or a Facebook group, using social media enables you to establish a genuine connection with followers and engage in conversations and other activity to market your products/services. Create polls, surveys, offer recommendations, and respond to customer comments.
Defend Your Brand Reputation
One of the best ways you can excel using your Facebook page for marketing is to defend your brand reputation. Disgruntled customers love to leave negative feedback, often more so than satisfied customers. By responding professionally and seeking to remedy negative circumstances/interactions for customers, you are actively marketing your company as one that cares about customer satisfaction and their experience interacting with your brand.
Promote and Advertise
Last but not least, use Facebook ads and other tools to promote and advertise your business. You can keep it simple and promote recent work through picture and video posts. Build strong CTAs that include your business phone number to boost Pay Per Call performance. Or better yet, you can use Facebook ads to position your professional page in front of viewers looking for your product/service.
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