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Avoid Google Search Partners. Pay Per Call Tip of the Week – June 14 2013

Digital Marketing | Mobile Marketing | Pay Per Call | Performance Marketing | Search

Reading time: 1 minutes

Advice Mallard

Tip of the Week:

Are you using ad extensions on Google Adwords? Consider targeting only Google Search and NOT search partners. With Google Adwords call extensions you're going to see discrepancies between the clicks on Google and your stats in Ring Partner, since the click on Google generates the prompt to call on a smartphone, not a call. But, we've also seen some big discrepancies between the clicks on Google call extensions and total clicks in a Google Adwords campaign. Targeting only Google Search seems to help, although you'll end up receiving less traffic.

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Mike Williams