For small businesses, online marketing can seem like a drain on finances and time. Small businesses face hurdles that larger companies don't, such as a lack of in-house marketers or budget constraints that make marketing difficult. For those small-business owners looking to boost their online marketing efforts, the following tips can help.
Focus on Local Search Results
One of the best ways to improve your online marketing is to improve your local search results. How can you achieve this? Inc.com notes a few simple steps you can take, such as including your physical address on your site so consumers can easily find your location, and claiming your business on sites such as Google, Yelp, and others.
Give a Podcast Consideration
Content creation is viewed as one of the strongest ways for your business to establish itself as a brand with authority and respect. If written content isn't the best tool for your industry, you can take advantage of podcasts in your online marketing. There are millions of blogs for companies around the world, but podcasting gives your site and business a unique voice, literally.
Don't Forget the Phone
Consumers use their smartphones for a lot of different activities today, and searching is one of the most important. Quora cites figures that estimate there are roughly 3.6 billion to 4.2 billion mobile searches performed around the globe each day. Optimizing your site and search ads for mobile is important, but don't forget that those devices are also phones. Pay Per Call marketing can help you make a direct, immediate connection to consumers in a buying mood. Best of all, it's perfectly tailored to online marketing on smartphones.
Use Social Media Wisely
Social media is often touted as an effective, free online marketing tool. The reality of the situation is that social media is often viewed as a one-size-fits-all solution, when it actually requires customization to truly work. You can just start posting, sharing, tweeting, and liking to market effectively on social media.
To truly succeed, determine the channel or channels that work for your industry and brand, identify your target and goals, and integrate online marketing with your offline marketing campaigns.