It’s a new year, which means you need to prepare yourself to use some new tricks in 2015 to optimize your mobile marketing platforms. Just as new products and services come around each year to tempt consumers, the tools and knowledge that businesses use to attract customers change as well. In 2014 we learned what worked, what didn’t work, and what needed some tweaking in the world of marketing and advertising. Now it is time to apply that knowledge in the new year and prepare your mobile marketing efforts for the year ahead.
Utilize the Correct Keywords
Google has been driving home this point with webmasters and digital marketers for years now. Using the right keywords can make the difference between consumers discovering your business, and finding the competition. Proper keyword usage is just as critical in mobile marketing as it is in content marketing.
In the realm of mobile marketing, proper usage comes down to finding and implementing business-specific keywords. Mobile searches are often conducted locally, which means your keyword optimization should include local identifiers. Don’t get carried away though. Most searches only enter three words in their query, so keep your keywords short and to the point.
Include Contact Info for Physical Locations
It might seem like a no-brainer, but this step is skipped far too often. If your business operates from a brick-and-mortar location, it is absolutely essential that you include contact information in your mobile marketing scheme. Your information should consist of an address, phone number, hours of operation, and a map to ensure customers can easily locate your business. Make sure to get your business listed in local business listings and directories as well.
Experiment with your Website
Believe it or not, there is nothing wrong with a little experimentation when it comes to your mobile website. In fact, if there is one area of your mobile marketing platform where tinkering is OK, this is the one. The average users looks at a lot of different websites during the day, what do you think will catch their eye: yet another bland website, or one with some pop to it?
Experiment with the entertainment aspect of your website to see if you can generate greater engagement between consumers and your business. Offer polls to drive consumer interaction, share infographics pertinent to your industry, or create videos that introduce or better explain your products.
Connect with Consumers
There are a variety of tools at your disposal to help connect with consumers. When you offer a sale on products or launch a new product line, advertise it on your mobile site first. Use opt-in features to encourage consumers to sign up to receive alerts for your company. Take advantage of click-to-call features as part of a Pay Per Call campaign to make it easier for your consumers to click one button and connect with your company on a personal level.