The COVID-19 pandemic has drastically changed the way we are connecting with people and businesses in a short amount of time. With sports being cancelled, restaurant closures, and social distancing protocols in place, it is no surprise that consumers are spending more time online than ever before. This gives businesses a perfect opportunity to upgrade their digital marketing efforts to be seen online while customers devote more time surfing the web. The 4 tips listed below will help boost your online presence to ensure that you are taking advantage of all the potential new consumers waiting for you.
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Update Your Website for Mobile
On any regular day, mobile always dominates — but during the COVID-19 pandemic mobile usage has drastically increased. 73% of consumers have admitted to spending more time on their mobile devices. Because of this, it is important that your business’ mobile page is updated and looks better than ever. Easy ways to make your website more adaptable for mobile use is to make the design simple, keep content short and straightforward, and choose mobile-friendly images. These tips will not only help design a clean and eye catching mobile website, but will also boost the ability of your site to load faster which can improve your search results.
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Stay Active on Social Media
With everyone around the world spending more time at home, it’s no surprise that time spent on social media has spiked in recent months. During most of March 2020, Snapchat, TikTok, Instagram, Twitter and Facebook app downloads increased by 23% from January 2020. This presents a large and uncommon opportunity to update your social media presence. An easy way to quickly boost your brand recognition on social media is to stay actively engaged with your customers and community. Joining groups, sharing content from other sources, and participating in Q&A sessions with new and potential customers will rapidly increase your presence online and present new opportunities to attract new consumers.
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Increase Interactive Content
More people than ever are now online looking for products, services and local businesses through social media. Interactive content can help you increase user engagement, time spent on your website and even conversion rates. In fact, 88% of marketers have said that interactive content has helped them stand out from the competition. A few ways you can achieve this is by contests, quizzes, surveys, chatbots, infographics and so much more. During the COVID-19 pandemic, people are on the lookout for new experiences, which can explain why this marketing technique has recently become more popular.
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SEO
SEO has been a hot topic during 2020, but with a majority of people spending more time online while staying home there has never been a better time to update your SEO approach. An easy step you should take is by creating a page about the COVID-19 pandemic, especially if you are an essential service. You should address any precautions your team is making to ensure the safety of your employees and consumers, as well as information on any closures. Also mentioning any efforts your company is doing to help the community can inspire trust in your brand to current and future consumers.
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