You've heard the chorus line by now that Pay Per Call is vital to successful overall marketing. However, knowing Pay Per Call is important and effectively using it to your advantage are two different things. In this post we'll give you a handful of easy, practical ways to improve your Pay Per Call and enjoy greater success.
Focus on the Customer Experience
Want to increase the number of conversions your Pay Per Call campaign generates, then use the right tools to help you improve the experience of customers that call. Tools such as IVR can help direct customers accurately, serving them faster and better while making your job or that of your customer service team easier.
Optimize Your Campaigns
Pay attention to the analytics that are coming from your call intelligence data to help you increase the performance of your overall campaign. This means anything from identifying the distribution partners that generate high call volume and strong conversion rates, as well as identifying which marketing verticals are outperforming others so you redirect your funds to those channels.
Monetize Your Traffic
Any amount of quality traffic has the opportunity to be monetized, but not if you fail to recognized that quality traffic and monetize it in the first place. Use bundling features in Pay Per Call to create generalized marketing campaigns to route callers to your business based upon where they're calling from, the time of day they're calling, and even factors such as repeat calls vs. new calls.
Team Up with the Right Distribution Partner
With the growth of Pay Per Call, many new names are emerging in the industry. However, just because you get an affordable deal from a newcomer doesn't mean you're getting a good deal. Turn to reliable distribution partners like RingPartner to help you launch an effective Pay Per Call campaign. From there, don't be afraid to enhance the marketing approach of your business with social media, direct mailers, and other options. Believe it or not, these can be used in Pay Per Call campaigns to help your company grow, and they don't take much effort at all.