If you've been wondering whether or not Facebook advertising is worthwhile for your business, there are countless reasons you should consider doing so immediately. Inc.com notes that as of 2016, the average person spends 28% of their online time cruising social media sites, which equates to 1.72 hours per day. Don't let learning the ropes of social media marketing and Facebook overwhelm you. Here's a few simple steps that can help you start advertising on Facebook now.
Set an Objective for Your Facebook Ads
Whether you are interested in general social media marketing for your business, or targeting a specific type of marketing angle such as Pay Per Call, every process starts with a stated goal in mind. To do so, you need to select a campaign objective in Facebook Ads based upon the most important metrics for your business. This objective should line up with your overall goals for social media marketing as well.
You'll want to consider whether you're hoping for increased brand awareness and reach, or if it's more important to drive website traffic, increase engagement through Pay Per Call, or boost the number of app installs for your business app.
Target Your Audience
Effective targeting is crucial in maximizing your return on investment. Facebook offers you a myriad of options to target your audience through social media marketing on their platform. You can target your specific audience based upon typical factors such as location, gender, age, and online behaviors, or go even deeper with options such as:
- Network connections: Target people who are already connected with your Facebook page by selecting "people who like your Facebook page" under the detailed targeting option, or target those not already connected to reach a new audience.
- Custom audiences: You also have the option to build your own audience of people, many of whom have already interacted with your business.
- Lookalike audiences: With this option you can target users who are similar to your existing connected audiences.
Set a Budget and Schedule
Take time to decide how much money you are going to throw at your social media marketing on Facebook. You have the flexibility to choose daily budgets or lifetime budgets, along with start and end dates. Set your ads to go live right away or put them on a delayed release to coincide with a new product or service coming online from your business.
One tip worth noting here is the value of schedules. Running your ads on a set schedule is a more efficient use of your budget because you can opt to display your ads only during those times in which your target audience is most likely to be active on Facebook.
From here all you need to do is create your ad. You can opt to promote an existing post on your Facebook page, or create your own ad. You can select text and media to go in the ad, set up a carousel of images, use one image, or post a video. The creative options are endless.