If there's a platform that consumers use on their mobile device, you have an opening for your Pay Per Call advertising efforts. While most marketers focus on digital media such as Twitter, Facebook, and Instagram for short, informative posts, that doesn't mean there isn't a place on each medium for Pay Per Call.
The Facebook-owned platform at Instagram offers more than just great filters product photos, you can use it in your Pay Per Call efforts as well. If you're not familiar with Instagram Ads for Pay Per Call, we're here to help you get the basics down.
Make Sure You're On Facebook
This should come as no surprise given Facebook owns Instagram, but you'll need a Facebook account to start truly advertising on Instagram. All you need is an active Facebook account, and you can link to that to your Instagram ads and have access to Facebook Power Editor to get your ads up and running.
Choose the Right Ad Type
Instagram ads drive three particular types of ad objectives: clicks to your site, mobile app installs, and video views. However, within each ad you'll find three key ad units you can use to tailor an effective Pay Per Call ad campaign through Instagram. You can select from image, video, or carousel ads.
Image ads are the staple of Instagram, and you're best bet for success. Image ads have standard photos with a clickable button that drivers users to interact. You can take advantage of that by making your phone number clickable in that field. Video ads work the same as those image ads, but replace the photos with videos bearing a clickable button.
Target the Right Audience
Using Facebook ad targeting tools, your Instagram ads for Pay Per Call can target users by location, demographic information, interests, actions, and much more. You can use all of those targeting options when you advertise on Instagram, and you can keep it as simple as age, gender, and location, or go more in depth as you learn more about your target audience.
Beyond the nitty-gritty, Instagram ads for Pay Per Call need to follow the basic tenets of digital advertising. You'll want to ensure that your visuals grab the attention of users. Remember, users of Instagram are digitally savvy, so avoid the use of stock photos. Instead, take your own photos and take full use of Instagram's filters to create the perfect pitch.
Don't Forget a CTA
Just slapping your phone number into your Instagram ads won't do the trick. While there's no limited to the amount of text you can use in an Instagram ad for Pay Per Call, you should seek to use the right amount of text to communicate your brand's value, but not so much that you distract from your company's phone number and the images you use.