If your business is struggling to generate leads through your existing social media marketing strategies, it might be time to expand your reach. After all, social media consists of more than Facebook and Twitter. In fact, from a professional point of view, LinkedIn is a preferred method of interaction on a B2B level. Whether it's a business connecting with another brand, or professionals in the same field, LinkedIn can be a great source for lead generation. How can you use LinkedIn lead generation for your company?
Create a Group
Just like Facebook and other social media marketing platforms, you can create your own group on LinkedIn. When you create your own group to attract professionals in your niche and even related brands/businesses, you can accomplish two objectives with one action. Leading your own group helps you build up authority in your niche over time, which in turn generates leads for your business as the group grows.
Search & Connect
LinkedIn has over 400 million registered users. You can use the filters on LinkedIn's search tool to find potential leads for your business. Try focusing on people in your industry, particularly those at a similar level. Once you have a targeted list of potential customers, it's time to connect. The best way to do this is to provide relevant content through your profile and group page.
Share Relevant Content
Whether you're sharing your own original post or an article from an outside source, make sure it's relevant to your industry and your target audience. Lead generation requires relevant information your target audience can connect with. Followers get a notification whenever you post or share, so be consistent in your online activity on LinkedIn. Beyond that, here's three tips to follow as you look to generate leads on social media with your content:
- Embed LinkedIn on your editorial calendar. This keeps your whole team on the same page when it comes to posting and sharing relevant content for the business on LinkedIn.
- Gauge metrics with tracking URLs. Tracking URLs provide feedback on the effectiveness of your social media marketing, something you'll need if you want to be able to gauge your success and improve with time.
- Provide a strong call-to-action (CTA). Including a relevant, concise CTA with all of your content on LinkedIn can help encourage the natural next step in engagement with your brand among readers.
Finally, don't be afraid to mix it up a bit. Include some Pay Per Call marketing aspects in your LinkedIn lead generation. Display your business number prominently on your profile, and put it in your CTA to encourage direct, immediate communication from those potential customers that prefer the phone to online communication.