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How to Use Social Media to Get New Customers

Omni Channel Marketing

Reading time: 3 minutes

Social media marketing is one of the most powerful tools in the arsenal of the 21st century marketer. No matter what type of marketing campaign you're running, social media can help your business attract new customers. Here's a few tips to help you gain new customers and integrate social media for Pay Per Call.

Optimize Your Social Media Profile

Odds are pretty good that your business already has an online profile on social media, but is it optimized? By that we mean designing your social media profile to ensure viewers can quickly find out about your company, learn more about it.

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Do Some Keyword Research

Keywords are the backbone of any marketing program, from social media marketing to social media for Pay Per Call. Devote some time to researching keywords so you can identify the ones that will help you target the particular audience you are hoping to convert into new customers. One help tip on this is to check the pages of your competitors. Look at the content they are using, which ones get the most engagement, and decipher the keywords and hashtags they employ.

Post for Your Customers, Not Yourself

Posting content, whether it's links to your blog or landing pages or simply articles you find interesting, won't help your brand. If you want to attract new customers through social media marketing, you're going to have to share content that positions your brand as a though leader and engages followers. Rather than posting about your interests, find content to share through your profile that is interesting and/or helpful to your customers.

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Stay Actively Engaged

When customers begin to interact with your brand on social media, there's little time to waste in engaging them in conversation. Whether they've sent private messages or commented on posts, don't let the topic go stale. Keep on top of answering questions and responding to your followers. Most importantly, avoid using generic answers. Providing thoughtful responses and suggestions to each and every comment or inquiry will help your business gain new customers courtesy of your social media profiles.

Read More: 4 Big Tips for Digital Marketing Success