Generating web traffic for your small business website requires varying approaches. There are a lot of steps you can take to generate traffic, such as paying for lead ads. However, there are also small steps you can take to optimize your site so that it organically ranks higher and generates traffic. These steps don't require paying for banner ads or social media ads. Instead, these five tips will help you optimize your small business site to generate more organic traffic.
Use Long-Tail Keywords
Keywords are a primary facet of SEO, which itself is a powerful means of building organic traffic to your site. By ensuring that the content on your site is optimized with keywords and phrases, you're naturally going to appear higher in the rankings. However, you might want to consider focusing on long-tail keywords if your current SEO efforts aren't effective enough. Long-tail keywords go beyond the basic keywords other brands in your niche are using to develop keywords and phrases that are more applicable to your product or service. This sets your small business website up to appear as a quality destination for consumers searching for that particular type of product or service.
Keep Up with Your Blog
Filling your blog with quality content on a regular basis is an extremely effective way of boosting organic traffic to your SMB website. Blog content should resonate with your target market and provide meaningful, actionable information for your readers. A blog is a perfect opportunity to go further in depth on topics, products, and services than snippets on your website allow.
Get Active on Social Media
Social media is another great tool that can help you boost organic traffic to your site. Signing up for an account on Twitter, Facebook, and Instagram won't cost you a dime, and using these social media platforms can help you spread the word about your brand, products, and services. Regular activity on social media includes unique posts or updates, sharing links to the blog posts you've written, and even sharing fun videos or other interactive content relevant to your industry. You can go one step further and integrate a "share" button for the top social media platforms right on your website. When visitors find content they enjoy, this enables them to share your content for you to a wider audience through their own social media platforms.
Refine Your Metadata
Refining the metadata on your pages may seem like a technical approach, but it's really just a small blurb of optimized content. The meta title, URL, and meta description are key in optimizing your web page because they are among the first thing that search engine bots will crawl through to assess the ranking and value of your site. Make sure to include a long-tail keywords in your meta data and make it unique.
Video content is an increasingly popular option for many brands. It offers another option beyond your blog to provide consumers with valuable information about your brand and/or insight into your products. However, search engine bots cannot crawl through or understand the content of a video. So, if you're going to use video to boost organic traffic to your site, make sure to include a text transcription of the video content on your site. This not only allows search bots to consider the video when ranking your SMB website, but it also provides added value for consumers as they can watch the video and better grasp the message without having to continually rewind.
Read More: 5 Inbound Marketing Tips for SMBs