Moving companies are in the business of packing and shipping an individual or family's household goods and getting them across town or around the country. However, there are a lot of moving options available to those uprooting their lives to settle down somewhere new. Marketing and advertising might not cross your mind each day as the owner of a moving company, but it's an important tool in spreading the word about your particular services.
Pay Per Call campaigns make it easy for you to make connections with potential customers, and can help you generate high quality leads that result in revenue for the business. Unsure how Pay Per Call works, or more specifically, how it can work for your business?
Pay Per Call is seeing a huge surge right now, courtesy of the massive growth in mobile phones and local searches. There are millions of smartphones in use in the United States alone, which means the vast majority of your customers are no doubt using their device on a daily basis. If you remember nothing else from this post, keep the following statistics in mind:
- 4 out of 5 consumers use smartphones to shop
- Mobile overtook desktop Internet usage in 2014
- 70% of mobile searches lead to online action within an hour (Convince&Convert)
- Local searches lead 50% of mobile users to visit store locations (Search Engine Watch)
People use their smartphones to do anything and everything these days. Pay Per Call campaigns offer a strong opportunity to capitalize on smartphone usage by encouraging consumers to reach out directly to your company, rather than asking them to fill out online submission forms or send an email.
Let's pick up where we left off in that last point, with contact. A popular trend in the digital age has been the use of the online submission form or email for customer contact. Businesses wanted to take advantage of consumer's visiting websites by encouraging them to reach out electronically. The problem is that online submission forms and emails have slow response rates. If a customer contacts your business via these mediums for a quote on moving services, but makes immediate contact on the phone with another business, you could lose out.
By using Pay Per Call to reach out to your customers, you enable them to quickly call your business to learn more about your services and rates. Pay Per Call is all about capitalizing on a consumer's actionable mood.
Finally, you can use Pay Per Call to target people in your local area. Few moving companies do long-haul jobs that entail driving an empty truck several states away to pack up a family and move them. You want to target your marketing and advertising efforts to your local area, attracting the business of individuals and families looking to move across town or to a different state (assuming you offer long-haul services).
When Pay Per Call campaigns are coordinated with the help of solid distribution partners, it is easy for your business to target advertisements within specific geographic boundaries. This ensures that your phone number and ad materials are seen only by those in your local area whom you can serve the best.