When it comes to promoting your brand, business owners and marketers have countless ways to reach new customers. There is however one specific style of marketing that is timeless and cost-effective that you cannot ignore. Content marketing is a proven and reliable marketing technique that focuses on the creation and sharing of valuable and relevant content to attract a specific audience. Great examples of content marketing would be social media posts, blog posts, eBooks, and infographics. If your goal is to find leads and new customers in a cost-effective manner, here is why you need to give content marketing a try now.
Content Marketing Statistics
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Content marketing can cost 62% less than traditional marketing efforts and generate up to 3 times as many leads
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72% of marketers think branded content is more effective than magazine ads
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20% of internet users’ time online is spent viewing content
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60% of people are inspired to seek out a product after reading content about it
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72% of marketers say content marketing increases engagement, as well as 72% say it has increased the number of leads.
Given these statistics, it is no wonder why content marketing is now viewed as a crucial marketing technique that needs to be a part of every marketers approach. Now that you know the value of content marketing, here are a few tips on how to get started with it.
Read More: 4 Tips for Creating Better Content
Daily Creation and Sharing is Vital
Consistency is key to building anything, but this is especially true when it comes to content marketing production. This can be a mix of blog posts, social media posts, or even large content releases such as eBooks or case studies. Keep reminding your target audience about your business by consistently publishing new, relevant, and exciting content.
Social Media Presence is More Valuable Than Ever
Did you know that people spend on average 2 hours and 22 minutes on social media and messaging platforms a day? That is a lot of opportunity to get your message across. Creating a social media presence can be an intimidating task given the power it holds, but if you stay consistent with posting and engaging with the community you can quickly build a large following.
Read More: Tips to Increase Social Media Engagement
Blog Postings Remain a Critical Part of Content Marketing
Think people don’t read blogs like they used to? Think again! In fact, 80% of US internet users interact with blogs. While creating blog content, it is important that you know your target audience and what they want to read about. Create exciting blog posts that your consumers will want to engage with. Identify key messages you want to deliver, and outline standards for consistent quality.
Read More: 3 Easy Steps to Monetize Your New Blog
Repurpose Your Content
Repurposing content is a time and cost effective content marketing strategy. This can be easily accomplished by finding your most popular and best quality content and turning it into different types of pieces. Turn a popular blog post into an eBook, create an infographic from a case study to make it more eye-catching, repost and repromote popular social media posts, and refresh and republish old blog posts. With this content marketing tactic, you can easily reach new audiences and reinforce your message.