Leonidas Kaplan of Premium23.com joins us to discuss how to improve your traffic with IVR's (interactive voice response). An IVR can make the difference between a profitable campaign and a non-profitable campaign. IVR's also give publishers the opportunity to add multiple revenue streams to your campaign.
In this webinar Leonidas explains how you can use an IVR to improve your conversions and profitability of your pay per call campaigns. Leonidas explains the whole process of a campaign, from traffic source to end advertiser.
There's also a great question and answer period on pay per call marketing at the end of the video where Mike Williams, Network Manager at RingPartner, and Leonidas answer a number of questions about how to succeed with pay per call marketing.
About Leonidas Kaplan
Leonidas is a well-known pay per call publisher and blogger. He's based in Toronto, Canada, but spends most of his time travelling the world and visiting exotic places, all because of his pay per call marketing successes. Leonidas' blog, Premium23.com, provides some great resources for all pay per call marketers and his premium posts provide a step by step process for publishers to follow in order to succeed with pay per call.