The digitization of travel purchases has revolutionised the hospitality industry in a variety of ways from online virtual tours and customer service chatbots to comparison tools that offer consumers hundreds of hotel choices to browse. Unfortunately, with skyrocketing capabilities come unintended consequences in the form of marketing challenges as comparison sites make it difficult for individual brands to stand out from the pack. Furthermore, now that every brand and booking portal has developed an Internet presence, search engine optimisation can be a tough nut to crack. That means the key to a successful hotel marketing campaign is therefore cutting through the clutter in a way that really connects with prospective guests... Read the full article on HotelSpeak.
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