Facebook Messenger leads the way with 65% of the overall user base, followed closely by WhatsApp at 56%. Facebook Messenger ads give you another means of connecting with your target audience, so what are the ins and outs of these ads and how do they work in favor of your Pay Per Call efforts?
How it Works
Very briefly, Facebook Messenger ads are engaged when consumers click or tap on your ad in the newsfeed. A conversation window is opened in Messenger with your business, and users can immediately return to that conversation at any time to connect with your brand.
Use it to Promote New Offerings
Your Facebook Messenger ads can be used to promote either new products, or seasonal offerings from your brand. When consumers interact with the ad they begin engaging in a real-time conversation with your brand as part of your social media marketing strategy. To ensure quality communication, it's ideal to setup a greeting message for consumers to see when the conversation starts and let them know when they can expect a response.
Provide Unique Discounts
You can also use Facebook Messenger ads to provide customers with a unique coupon code to encourage engagement. A newsfeed ad is used to open a Messenger conversation, and within that conversation you can provide unique coupon codes and a personalized experience for your customer. You can even setup saved replies to common questions such as store hours or locations.
Take Advantage of Click-to-Call
Facebook Messenger ads have a "call" button shaped like a traditional handset in the upper-right corner of the conversation box. If customers don't get their questions answered in the conversation or want to call for an appointment/purchase, they can easily connect with click-to-call technology. All it takes is a few taps and they're connected to your business.
According to Statista, as of April 2017 there are 1.2 billion active users on Facebook Messenger already in just three years of availability. Your social media marketing and Pay Per Call campaigns can enjoy further reach with consumers if you integrate Messenger ads into your marketing strategy.