For small businesses and startups, marketing is always a challenge because the cash flow of a young business is usually unreliable at best. The slow trickle of cash makes it difficult for some of these companies to effectively market their brand, but not impossible. Follow these three strategies for marketing your business, regardless of the size of your budget.
Get on Social Media
There's no charge to set up your Facebook, Twitter, LinkedIn, and Google+ accounts. You could set up accounts on all of them in just one afternoon, but the key to success on social media will be regularly interacting with your followers. It is a good idea to post something original, whether it's promotions for a new product or one-time coupons, on a regular basis so your brand remains relevant in the newsfeed of your followers.
Before you dive head first into any full-blown social media program though, it's important to plan your specific social media activities based upon what is known to work and what doesn't. There is a lot of information available, such as the helpful guides from Smart Insights.
Use Email Marketing
Before you laugh at the concept, email marketing and the distribution of newsletters via email is still immensely valuable to business. You can use email newsletters to let followers know what is going on with your brand or promote upcoming new products and services. For example, transactional emails have an 8-times higher open rate and generate 6-times the revenue of other email types.
Read More: 5 Reasons Email Marketing is NOT Dead
Try Pay Per Call
Pay Per Call marketing is one of the most valuable tools your company can use to market its new brand. Using Pay Per Call, you can work with a distribution partner to optimize your mobile site with a click-to-call button that enables your consumers to immediately connect with your business. Additionally, banner ads and search ads can put your phone number in front of consumers searching for your services.
While marketing might seem insurmountable, there are in fact options available for your small business or startup to help market your new brand on a tight budget. Ring Partner has more information on Pay Per Call marketing, so don't hesitate to contact us for details.