Mobile internet traffic is on the rise each year, and more and more people than ever before are using their phones for making business searches and purchases. If your business is prepared to capitalize on this growth, it can mean benefits like you've never seen before. Pay per call marketing lets you reach your customers in a way you never have before. Not sure if it's right for you? Here's a look at four reasons that pay per call marketing will work for your business!
It Allows You to Dominate A Growing Market
Over 60 percent of Internet usage today is from mobile traffic, and that number is growing each day. With pay per call marketing, you've got the chance to dominate this market. Especially if you're in a highly specialized or local business, beating your competitors to this market can reap incredible benefits. It's estimated that 70% of people use "click to call," and your business needs to be among the ones they're calling.
You're Getting High Quality Leads
If someone is searching for a business online, it means they're ready to spend money with that business. With pay per call marketing, you're not advertising to customers who have no interest in your service, or customers who don't even know what your service is. You're getting customers who are ready to purchase.
Read More: How Do You Define a Quality Call?
It's Easy for The Customer
Pay per call marketing gives your customers the easiest way possible to contact you. With literally one click, they're on the phone with your business. They don't have to wade through a web page and write down your phone number or try to remember your number from a directory list. If someone is searching for your business from a mobiledevice, it probably means they don't have a lot of time, and they're ready to purchase now. Customers today demand convenience. The easier you make it for them, the better chance you have of converting a sale.
It's Easy for You
Not only is pay per call marketing easy for the customer, but it's easy for your business too. In fact, it's some of the easiest advertising possible. You don't have to worry about writing engaging copy or designing an eye-catching layout, and you don't have to try to decide what day and where your ad will run. All you have to do is decide what kind of people you want to reach and start your campaign.