Digital marketing is an ever-evolving practice. With mobile marketing now dominating the minds and tactics of marketers, it is increasingly important to understand the value of mobile marketing and how to adjust as time passes. Forbes points out that the average American spends 10 hours per day on a mobile device and that 60% of e-commerce visits start on a mobile device. With so much riding on mobile marketing, it's important to revamp your mobile marketing strategy to match the trends.
1. Integrate Chatbots
The use of chatbots is on the rise and the automated bots are expected to take over customer service for brands both large and small in the future. It is estimated that some 85% of consumer interactions with a brand will occur via chatbots by 2020. Chatbots are effective because the automation of communication ensures a 24-7 two-way link between your brand and your audience. Not only does it mean consumers can connect with your brand regardless of the time of day, but it also helps to boost customer satisfaction with your brand.
2. Consider "Snack Ads" for Mobile Video
The idea of "snack ads" is a relatively new one that is increasing in popularity. Snack ads are great for mobile marketing for two reasons. First and foremost, it takes advantage of the increasing video consumption habits of mobile users. EMarketer notes that 75% of video viewing around the world occurs on mobile devices. Second, snack ads are perfect for mobile because they are designed to be less than 10 seconds in length. This ensures that the video content loads quickly without negatively impacting a user's interaction with your brand and also makes it easier to capture the consumer's attention. Ads less than 10 seconds in length result in 89% engagement with the viewing audience.
Read More: Why Mobile Marketing Works
3. Embrace Visual and Voice Search
Search is no longer completely dominated by text-only queries. Voice search is already popular and continues to grow with each year. It enables consumers to find all the information they're looking for without having to lift a finger. Visual search operates as a reverse search of sorts, allowing consumers to use an existing image to help find what they're looking for online. When you embrace visual search it can offer greater insight into consumer preferences, while the effective use of voice search improves the consumer experience with your brand by streamlining interactions. Integrating these concepts into your mobile marketing strategy in 2019 and beyond ensures that your brand remains visible to your target audience.