It’s beginning to smell a lot like autumn, each and every day. As tryptophan and turkey day rapidly approaches, you need to get your seasonal paid search campaigns up and running so they pop up in front of holiday searchers looking for your products. The best way to do that is to tap into multiple search engine optimization platforms. That’s why you need to make sure you’re using Bing Ads!
More than 224 million retail searchers used the Bing Network for the holiday season last year. They didn’t just look for gifts either. In fact, they spent close to 20 percent more than the average internet shopper. Talk about a business winter wonderland!
Bing Ads Holiday Hub
To help you with your Bing Ads efforts this season, we’ve created the Bing Ads Holiday Hub. The hub gives you access to resources that provide tip, tricks and valuable insights. We’ll guide you on how to getthose cash registers ringing by setting up great campaigns and grabbing the best holiday keywords so your shoppers can easily find you.
For starters, check out our webcast: Bing in the Holidays. There you’ll find great advice and strategies from holiday experts at Bing Ads and Merkle. They’ll share their best practices for enhancing your ads and designing festive campaigns to take advantage of the holiday season. In addition, they’ll guide you through the process for launching general and specific ads such as for local inventory. Most important, they’ll give you pointers about stretching your holiday budget by making your paid search dollars work overtime for you.
Read More: 'Tis the Season for your Shoppers
Value of Using BingAds
For those of you who want to better understand the value of paid search, the Holiday Hub offers an eBook for download: The Value of Search: Offline Revenue Impact of Paid Search. Inside you’ll find a recent in-depth study that breaks down how paid search campaigns can contribute to in-store purchases. You can also learn how the holidays can affect offline revenue over ad spend (ROAS). And if you click over to our Bing Ads blogs, you can read about all the latest and greatest news that we have to offer about insights, product news, and roadmaps for your success.
Additionally, our hub can link you to our SEM Campaign Toolkit to guide you through the best ways to create and optimize your ads to meet your business goals. And for those who like checklists, we provide a Holiday Planning Guide with features that help you make sure you’re ready for the holidays (and beyond).
Studies show that almost half of all holiday shoppers begin opening their wallets before November 1st. That’s not the type of audience you want to miss. To get ahead of the competition this holiday season, consider getting started pronto, now, today with Bing Ads.
With nearly a third of searches powered by Microsoft, you can use Bing Ads to build a powerful sales pipeline for your customers. At the same time, to get the most out of your Bing Network experience not to mention paid search in general, thumb through our useful resources at our Holiday Hub. We think you’ll find a lot of great tools to help you make this a holly jolly campaign season.
Linda Shi is a Marketing Communications Manager with Bing Ads.