Modern day brand communications most often represent a push-based model, in which marketers do everything they can to get their products in front of consumers in the hopes of driving purchase decisions.
Publicists and PR professionals are equally guilty of sending endless pitches or press releases to get the media’s attention, failing to realize their endeavors could easily become a pull-based, two-way approach that not only allows but also encourages journalists to actively reach out… Read the full article on Bulldog Reporter.