Ding dong! Ding dong! The holidays are just about here. Are you ready for the biggest shopping season of the year?
Believe it or not, 40 percent of holiday shoppers begin searching and purchasing before November. That’s right. Before you can say “trick or treat,” many consumers have already begun planning for end-of-the-year gifts.
Imagine how you could grow your sales if you could capture theseearly shoppers along with the late bloomers? Bing Ads does. That’s why we took it upon ourselves to help you devise a paid searchstrategy for the holidays. The Bing Ads Holiday Hub offers a variety of great resources to help you get the latest research, insights, tips and tricks for making the holiday season a winning one.
Holiday Planning Guide
We’ve seen and contributed to many amazing small business success stories. No two stories are exactly alike, but the one thing they all share in common is they have their marketing ducks in a row. To that end, we’ve included within our Holiday Hub our Holiday Planning Guide.
Our guide breaks down the holiday calendar month by month so you’re ready for the season to be holly, jolly and more. You’ll know where you’re going and where you should already be. Key dates and reminders will help prepare you for the best search and sale days. Useful statistics will arm you with the latest customer information and shopping habits. And we’ll share tips to help get you ready for action.
Ready For Action
If you’ve already organized yourself for the season, you can try other great hub resources such as a webcast, Bing in the Holidays, which offers pointers and tricks from holiday experts at Bing Ads and Merkle. We also provide a SEM Campaign Toolkit so that you can create and optimize your ads to align with your mission and help you meet your business goals. In addition, you can read and download our eBook — The Value of Search: Offline Revenue Impact of Paid Search. This eBook includes research we did with LiveRamp to show you how paid search can drive in-store revenue and how the holidays can impactoffline revenue over ad spend (ROAS). And if that’s not enough, you can read through our Bing Ads blogs to learn valuable insights, product news, and other related topics to help ensure you have a very merry holiday with Bing. We’re constantly adding content there by the way, so check back often.
The best gift you can give your business this holiday season is to be prepared for taking full advantage of the opportunity the busiest season of the shopping year offers. Don’t let the competition get in front of you and don’t miss out on a potential sale by waiting too long. The time you take today creating a plan for your holiday advertising can reap countless benefits tomorrow such as generating more calls, foot traffic, and sales. It all begins with an early first step. Visit our Holiday Hub and get started today!
Linda Shi is a Marketing Communications Manager with Bing Ads.