6 Steps for a Solid 2020 Marketing Plan

Digital marketing is not a static field and is not for the faint of heart. When you’re building a marketing plan, you have to be ready to make adjustments during the year and as the calendar changes over from one year to the next. Trends come and go, and you need to know how to mesh long-standing, successful marketing schemes with new trends. As you consider how to craft a strong 2020 marketing plan, make sure you keep an eye on these six steps.

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Search Engine Optimization (SEO)

SEO remains a vital piece of any digital marketing plan. SEO is a natural way of driving traffic to your site. It is easy to incorporate into your digital marketing plan with the use of proper keywords and long-tail keywords. SEO is a robust approach, but it is an important step in boosting your brand in local searches in particular.

Read More: Your Guide to Mastering SEO

Online Directories

Sometimes the simplest of tools can have an impressive impact on the performance of your marketing plan. Take online directories as an example. Google business listings, Bing, MapQuest, Yelp, and Local.com are all examples of online directories. If your business is listed on these, it is imperative that you make sure all of the information is correct. Misinformation on these listings can harm your business, but all it takes is a little work on your part to edit that information and make it useful for consumers.

Social Media

Social media offers an affordable and popular outlet for your digital marketing plan. Although social media’s value has been questioned in 2019, it still retains its value as part of a broader approach. You can use social media to share unique information and relevant posts with your followers. It helps to build brand identity and can aid in developing a strong following.

Read More: How to Use Social Media to Get New Customers

Search Engine Marketing (SEM)

Search Engine Marketing is distinctly different than SEO because it helps to place ads for your business in front of consumers as they search online. As consumers search online for products and services, your brand appears to try and redirect them to your business. Like business listings, SEM puts relevant information about your brand in front of consumers hunting for information. Make sure the information is correct so consumers can reach your business.

Content Marketing

Content marketing remains one of the most effective and robust tools for any digital marketing specialist. The beauty of content marketing is that it takes on various forms and incorporates elements of SEO. You can combine your SEO efforts and your content marketing by using relevant keywords in blog posts. The two can also be combined when building landing pages by putting useful information together with short, descriptive blocks of text that feature the best keywords for your industry.

Read More: Understanding the Power of Content Marketing

Pay Per Call

Finally, if you aren’t pursuing Pay Per Call yet, it is time to get in on the action. Pay Per Call helps your business not only build brand recognition, but it encourages customers to call your business and makes it more efficient to transform shoppers into buyers. Like SEO, you can combine your Pay Per Call efforts with SEO. For example, building landing pages with your phone number on it gets your brand noticed while making it easy for consumers to simply call your company.

Read More: Pay Per Call Do’s and Don’ts

The most important thing to remember in all of this is the fact that you have to do in digital marketing is to assess your goals. What is it you want to achieve with your digital marketing in 2020? Once you have the answer to that question, you can build a plan using some or all of these steps to build a strong plan.

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