Odds are pretty high that your business would like to capture some of the anticipated 169 billion phone calls that consumers will place to businesses annually by 2020. Consumers are increasingly turning to the phone for personalized service, particularly when making big-money purchases. As your brand looks into launching its Pay Per Call campaign or trying to improve on an existing campaign, you might wonder what steps you can take to promote your campaign so prospective consumers actually see your number. Below, you’ll learn a little bit about six different ways to successfully promote your Pay Per Call campaign.
One of the best ways to promote your Pay Per Call campaign is to reach out to consumers who have already voluntarily signed up for your email newsletters. This type of outreach allows you to tailor your message to existing customers and entice them to contact the business to take advantage of limited-time offers or special discounts reserved for shoppers such as themselves who have already engaged with the company. Roughly 60% of emails are opened on mobile devices, so the consumer is just a click away from being quickly connected to your company. With a specialized click-to-call number for that campaign, you’ll know right away that your email blast helped promote your Pay Per Call campaign.
Read More: 5 Reasons Email Marketing Is NOT Dead
Studies have shown that consumers prefer to reach out to companies with a local number over those promoting ad content with a toll-free number. Microsoft Ads’ extensions allow you to promote your Pay Per Call campaign using local area code phone numbers. You won’t find this option available in Google Ads, allowing you to take advantage of Microsoft Ads to achieve higher call rates than you otherwise would with 800-numbers.
Just because Google Ads isn’t set up to give you a local area code number doesn’t mean it should be ignored. Google is far and away the most-used internet search engine in the United States and remains a global leader in this realm as well. You simply cannot afford to ignore it when it comes to spreading the word in your Pay Per Call campaign.
Banner ads are a short and simple way of capturing the attention of consumers. There are banner ads that can be set up to specifically target mobile devices so that your ads appear at the top of search content or websites. By simply clicking on the banner ad, the reader can be directly connected to your business.
Landing pages are a great way to go into greater detail about a product, service, or limited-time offer. In fact, you can use numerous landing pages to promote different Pay Per Call campaigns depending on your overall marketing aim (promote a new product, boost revenue on special coupons, etc.). The only trick to landing pages is to make sure you don’t bury the phone number underneath all the content. By all means, impress the reader, but don’t make it impossible for them to find the number. Getting a phone call is, after all, the point!
Online Radio Ads
Finally, you might want to consider advertising your number through online radio services such as Spotify, iHeart Radio, and Pandora. In 2018, the average American listened to an online radio service for 820 minutes per week, or 13.6 hours. In that same year, 41% of Americans aged 18 to 49 listened to online radio, offering you a great swath of the American populace to reach through online radio ads.
These are just a few of the steps you can take to promote your Pay Per Call campaign. Be sure you consider the behaviors of your target consumers before choosing one or more of these options to promote your campaign.