Pay Per Call marketing is here to stay in the 21st century, enjoying a modern revival powered by the growth of smartphone usage, both in North America and around the world. In the United States alone, some 71 billion calls are projected to be placed with businesses annually by 2017. With so many consumers relying on their smartphones to search for and call businesses, you can’t afford to miss out. The beauty of Pay Per Call is the flexibility of the platform. It doesn’t exist simply for major companies. There is a Pay Per Call solution available for all types of business, small or large. With a few simple steps, you can get a Pay Per Call campaign up and running for your HVAC business.
Keep it Local
Most HVAC companies exist to serve a local population, and specialize in one particular service. For example, HVAC specialists in Minnesota are far more concerned with meeting the emergency heating needs of local residents during the long winters than emergency AC repairs in the shorter, less intense summers. Focus your campaigns on small, local areas you can easily serve and use Pay Per Call campaign controls to focus on specific area codes and/or ZIP codes you want to serve. You’ll find your campaign much more effective in targeting consumers you can serve.
Read More: Succeed With Local Marketing
Although that same company mentioned above focuses more on heating repairs, even Minnesota has four seasons. The summers in the Land of 10,000 lakes may not be as long or intense as Arizona, but that doesn’t mean people want to live without cool air either. Tailor your Pay Per Call campaigns to match the changing seasons.
For example, you can run campaigns in the fall months offering deals on furnace tune-ups to get consumers thinking ahead for winter and booking maintenance services now. Likewise, you can advertise your emergency number for 24/7 service during the months of December, January, and February that get the heat back on when the furnace goes out.
Go Old School
Pay Per Call may be experiencing a modern renaissance, but it has its roots deeply set in the era of direct mailings and television advertising. Don’t be afraid to incorporate a concept like direct mailers into your Pay Per Call campaign. You can send out flyers advertising special deals for new customers on duct cleanings, new duct installation, AC tune-ups, Freon fill-ups, and other one-time services to expand your consumer base. Unique phone numbers assigned to your direct mailers can help you gauge the impact of those mailers on your overall drive to capture more consumer calls.
Read More: 5 Effective Online Marketing Tactics for Small Service Businesses