How to Increase Engagement with Accelerated Mobile Pages (AMP)

There are a plethora of tools available in the digital marketing realm for marketers to use when promoting a business, brand, or product. For those Pay Per Call marketers looking to take advantage of numerous tools, Accelerated Mobile Pages offer a unique opportunity to increase engagement with a brand when used as part of a Pay Per Call campaign.

What is AMP?

Accelerated Mobile Pages, or AMP, is an open-source protocol that was introduced in 2015 to help boost loading time for mobile content across various different platforms. In 2015, 68% of Americans relied upon mobile gadgets to access the Internet, make purchases online, and research products, however some 48% of Americans eventually had to shut off devices because slow loading times lead to data waste. Accelerated Mobile Pages were designed to help dodge that issue.

Read More: 5 Pitfalls of Failing to Go Mobile-Friendly

Richer Interactive Experiences

AMP offers components such as carousels to create rich imagery that you can incorporate as interactive elements of your marketing campaign, and they do not require native support to work. This means you can draw consumers into your Pay Per Call campaign with more engaging, interactive content.

Personalized User Journeys

Accelerated Mobile Pages allow you to further personalize the journey for your consumers. You can offer up exclusive deals to consumers who create online accounts with you, or simply encourage them to establish online accounts and offer other benefits. You can also personalize the content they see by setting recommendations for them based upon previously viewed content.

Cultivate New Interactions

Every Pay Per Call marketer is aiming for new interactions with consumers, and Accelerated Mobile Pages achieves that by increasing the effectiveness and reach of lead generation, such as newsletter signups.

Accelerated Mobile Links

Last, but certainly not least, you can use Accelerated Mobile Links with AMP to load selected content directly on the site that is linked to the content. This allows the reader to return directly to your initial site after viewing the linked content, which keeps their eyeballs on the content your brand has produced.

Accelerated Mobile Pages have the power to increase the ability of more consumers to view your content online, and do it faster than was previously possible. This tool can help any Pay Per Call marketer more effectively promote a brand message.

Read More: 5 Pitfalls of Failing to Go Mobile-Friendly

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